Art Director & Designer Based in Southern California
☀︎
Always Exploring
❣
Art Director & Designer Based in Southern California ☀︎ Always Exploring ❣
LIFESTYLE
The aim of lifestyle photography for a brand like Vans is to capture the essence of the brand's adventurous, creative, and youthful spirit. By showcasing real people in authentic moments, I was able to capture a sense of community, individuality, and the joy of self-expression.
The photography is used across all Vans’ channels, from retail, social and .com, nationally and internationally.
Client: Vans
Role: Art Direction
Creative Director: Jen Scruton