BLACK HISTORY MONTH

In 2021, Vans launched a Black History Month campaign to honor and celebrate Black culture, creativity, and community. The campaign featured a range of initiatives designed to amplify Black voices and support Black artists and entrepreneurs. Vans collaborated with four Black artists—Rewina Beshue, Chris Martin, Sydney James, and Tony Whlgn—to create exclusive footwear and apparel that reflect their unique artistic styles and cultural experiences. Each piece in the collection was not only a celebration of Black artistry but also a platform for the artists to share their stories and perspectives.

In addition to the product collaborations, Vans committed to supporting Black communities through donations to organizations such as Black Art Futures Fund, which supports Black-led arts and culture initiatives. The campaign also included educational content and events aimed at raising awareness about the contributions of Black creatives and fostering conversations about racial equality and social justice.

Vans' Black History Month campaign in 2021 was a multifaceted effort that combined art, fashion, and social impact, reinforcing the brand's commitment to diversity, inclusion, and community engagement.